Whitepaper
A Guide to Marketplaces
I read about this document, A Guide to Marketplaces, on Brad Feld’s website. As he says:
It was a quick read, but very useful for anyone who is interested in marketplaces. Boris lays out all the terminology, explains different types of marketplaces, dynamics of building a marketplace, and metrics you should pay attention to.
If you are building or investing in marketplaces, make sure you grab a copy and read it.
It is oriented to B2C and C2C, but can be adapted to B2B.
