My work as a startup business consultant typically brings to bear all of my services with special emphasis on sales and marketing, pricing, and recruiting. Startups, by definition, are trying to find their first few customers, build a repeatable sales and marketing process, and scale their business. I roll up my sleeves to help clients get their first few customers, find product-market fit, and build a commercial process. In several cases, after starting as a consultant, I have joined management or the board of my clients.